Charm Secures Up to $800,000 in Funding from North Cape Fund to Fuel Growth

This is a press release from North Cape, originally published on PRLog.

Charm, the U.S. affiliate marketing membership at charmseller.com, announced it has secured funding of up to $800,000 from North Cape Fund. The capital is earmarked for growth as Charm expands its Partner base and signs on more brand partners.

Charm connects affiliate marketers with brands the same way DoorDash connects drivers with restaurants: Partners handle the selling and promotion, and Charm plus its brand partners handle the storefront side. Members promote through social posts, lives, and tracked links, then earn when those sales close.

The company launched in 2026 and is available to U.S. residents only. Partners earn a 20% commission on eligible consumer product sales. Members who want to grow beyond their own sales can also earn referral bonuses and team commissions, though recruiting is optional.

“This funding gives us room to grow,” said Jamie, a spokesperson for Charm. “Our focus now is signing more brand partnerships so Partners have a stronger catalog to promote and more ways to earn.”

Charm says the raise will support Partner growth, brand outreach, and day-to-day operations as the company scales.

For more information, visit charmseller.com or contact team@charmseller.com. Full release: PRLog.